Released on: March 10, 2008, 3:15 am

Press Release Author: Hyperactive Media GmbH

Industry: Internet & Online

Press Release Summary: LEXPSURE.NET, the world\'s first custom-built social and
business platform for fashion professionals has been launched in Berlin and is
already connecting the members of the fashion and creative industry around the
globe. Updated every day, LEXPOSURE.NET offers the highest quality collection of
catwalk photos, campaigns, hot looks and chic parties from around the world. The
RUNWAY section has now been updated with pictures from all shows in the recent
fashion weeks.

Press Release Body: LEXPOSURE.NET is designed to become the leading networking and
information website for the entire fashion and creative scene. A simple but elegant
way to connect people and share experiences, to seize chances and find new talents.
It offers more dynamic and powerful broadcast and communication tools than any other
online fashion portal.

LEXPOSURE.NET matches comprehensive behind-the-scenes knowledge with
state-of-the-art web technology. Users can upload portfolios, share information and
contact other professionals. Learn more about potential partners to link and work
with. Check individual activity feeds, featured members, wall posts in user profiles
or mini portfolios. Communicate via the message centre, forum or friends\' networks.

Then, use the pioneering tagging and linking system: tag a model, photographer,
stylist, hair & make-up artist and any other production member; the subject\'s
profile, plus all related profiles of agencies, representation and production
companies, will be updated automatically. Thus the directory becomes the smartest
ever - a network of signatures that build a person or company\'s profile. List who
you work with, who your friends are, what you do and what do you are keen on - and
others can tell who you are.

LEXPOSURE.NET is the first online platform that unveils the fashion industry: faces,
talents and stories behind big campaigns become visible, networks behind individual
players emerge into view, and all the runways, backstages and hidden hotspots become
accessible online.

Updated every day, LEXPOSURE.NET offers the highest quality collection of catwalk
photos, campaigns, new faces, promising talents, hot looks and chic parties from
around the world. Get what you need from around 80,000 fully printable, fully
searchable pictures. You\'re looking for that gorgeous blond-haired Slovenian model?
A white cardigan? You\'ve found it - instantly.

LEXPOSURE.NET's next phase will include an added level of functionality and
innovation: video archives of all shows around the world, backstage details and
celebrity stories added to runway photos, and high-resolution pictures for premium
users. Plus a talent booster tracking and ranking new photographers, models or
artists, visual records of all major campaigns, a \"start a production\" module and
status tracking for you, your friends and colleagues.

BACKGROUND INFORMATION

Oliver Bronner
LEXPOSURE.NET founder Oliver Bronner has built up a broad network of friends among
the key figures in the international fashion industry. He worked for Valentino in
Milan before becoming the fashion-editor of \"Deutsch Magazine\" in Berlin in 2003. In
2006 he moved to Paris to focus on fashion photography. Now based in London, Oliver
Bronner works as \"Don&Bronson\" with the emerging photographer Dylan Don. Tired of
repetitive, clean-cut and conventional images, the duo aims to add an edge to the
world of fashion photography. Their work has been recognized with nominations at
international photography awards including Cannes, Photokina and Surface. Through
his own work Oliver Bronner knows the complexities of organizing photo productions:
the difficulty of gathering the necessary information, the time-intensive work in
organizing details and the often opaque and outmoded processes prevalent in fashion.

Alex Brown
Alex Brown programmed his first website at the age of 13. Later he freelanced and
consulted for several companies and organizations including Crush Media, SY-Jets,
Pretense Magazine. He has built up close connections to the industry by attending
fashion weeks and events worldwide over the past few seasons. He developed and built
the model talent network TheFaceForward in 2006. After extensive research and
analysis on internet platforms and community networks in the fashion scene, Oliver
and Alex developed their own vision of an all-in-one solution.


Web Site: http://www.lexposure.net

Contact Details: Hyperactive Media GmbH
PR Office
Münzstrasse 19
10178 Berlin | Germany
T 0049 30 47 98 48 60
M info@lexposure.net